A landing page is a digital storefront for your product or service. But having a well-designed page is not enough—it should actively attract visitors and turn them into customers. Integrating SMM (Social Media Marketing) tools can help increase reach, engagement, and conversions.
Let’s explore the key SMM features that can make a landing page more effective.
Why Should a Landing Page Have SMM Features?
People spend a lot of time on social media, so your landing page should be optimized for sharing and interaction. Adding the right SMM tools can:
✅ Increase visibility through social shares
✅ Make it easier for customers to reach you via social media and messaging apps
✅ Provide valuable analytics and retargeting opportunities
✅ Build trust through reviews and social proof
Essential SMM Features for a Landing Page
1. Open Graph and Twitter Cards: Improve Social Sharing
When someone shares your landing page, it should display an attractive preview with a title, description, and image. Open Graph (OG) and Twitter Cards ensure this by adding special meta tags in the <head> section:
<meta property="og:title" content="Your Landing Page Title">
<meta property="og:description" content="A short but compelling description">
<meta property="og:image" content="https://example.com/image.jpg">
<meta property="og:url" content="https://example.com">
<meta name="twitter:card" content="summary_large_image">
<meta name="twitter:title" content="Your Landing Page Title">
<meta name="twitter:description" content="A short description">
<meta name="twitter:image" content="https://example.com/image.jpg">
With these tags, your landing page will appear as a visually appealing card when shared on social platforms like Facebook, LinkedIn, and Twitter.
2. Social Media Sharing and Messaging Buttons
Users are more likely to share your page if there’s a convenient button for it. Add share buttons for platforms like Facebook, Twitter, and LinkedIn, along with direct messaging options.
For example, a WhatsApp button for quick communication:
<a href="https://wa.me/1234567890" target="_blank">Message us on WhatsApp</a>
This makes it easy for visitors to engage without leaving your page.
3. Automated Social Media Posting
If your landing page includes news or promotions, consider setting up automated posting to social networks. This keeps your audience informed and engaged without requiring manual updates.
4. Facebook Pixel and Retargeting
To re-engage visitors who leave without converting, use Facebook Pixel for tracking and retargeting. This allows you to show ads to users who have previously visited your landing page.
Example Facebook Pixel code:
<script> !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', 'YOUR_PIXEL_ID'); fbq('track', 'PageView'); </script> <noscript><img height="1" width="1" src="https://www.facebook.com/tr?id=YOUR_PIXEL_ID&ev=PageView&noscript=1"/> </noscript>
With this, you can run targeted ads for users who previously interacted with your page.
5. Comments and Reviews for Social Proof
Social proof increases trust and encourages conversions. You can integrate Facebook Comments or Disqus to allow users to leave reviews and discuss your product directly on the landing page.
How to Make the Most of These Features?
By combining these SMM tools, your landing page will become more than just a static website—it will actively attract and engage users. Optimizing for social media, integrating messaging apps, and using retargeting ads can significantly boost conversions and brand awareness.
Raman Sapezhka
CEO Plantago/CTO