Avoiding Costly Marketing Mistakes: Insights and Tips

A marketer burned through $10,000 in a day... 

Sound familiar? This topic is quite interesting. It’s about trust. You hire someone—a specialist—and you think they know what they’re doing, but they don’t!

I hear many such stories from clients. But let’s pull back the curtain a bit. What do we have?

• The desire to hire a marketer.
• What do we lack?
• Understanding of who is a great marketer.
• Understanding of how to avoid such disastrous advertising expenses.

There are two types of business people:

1. Those who trust no one and look for various loopholes—they have their own set of problems, but that's not the focus here.
2. Those who learn from their mistakes. They go through this sad story once and learn from it. But they understand that finding the right people is essential and that they must keep searching. This is the secret to success—surrounding yourself with professionals.

Yes, the lesson is painful, but only such lessons provide a boost for the future. I’m not advocating making such mistakes. I’m emphasizing the importance of consultants; they can reduce the chances of error and make you happier!

This was Roman, your technical aspirin for business people! Wishing you success and victories!